Acquire Venture

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How do I access the predesigned podcast album cover art?

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Can I use this support feature on my Podcast Venture?

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How do I publish my audio file from the microsite to Spotify?

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What is the Podcast Venture?

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Autonomous ventures evolve from the integration of operating models and microsites.

The intention of this article is to teach you about the Microsite asset included in ventures acquired from me.

Houses are built on land like microsites are built on servers. Houses have addresses like microsites have domain names. When you acquire a venture, you get the land and a house. Make this house your home.

  • Introduction
  • Operating Model
  • Components
  • Feedback Loops
  • Ask Me Anything
  • Venture Evolution
  • Mitigation Risk
  • Venture Portfolio

Introduction

Microsites can evolve into ventures that operate autonomously when you strategically embed a business model represented by digital assets into the microsite.

Operating Model

I created the sketch below to illustrate that which I refer. I start with paper to sketch first because I am downloading what I currently see in my mind onto the easiest format as a first step. Using paper allows me to work through several iterations quickly while also spinning up the live microsite where you are reading this article. The diagram shows my current perception of how to design the operating model of the venture I aspire to launch by integrating elements of it into the technology of the microsite.

microsite asset breakdown sketch on paper

There are several components to one of my microsites. A few other elements that are not included in the sketch: the exchange of the value proposition (the way value moves between you and I), a section that describes partnerships and how to partner with me, a resource library, and anything else a business model needs.

Components

The intention of the list below is to briefly explain the elements you see in the diagram I sketched in the picture above.

  • Microsite: this is the base installation of WordPress that comes with the tools you need to launch your Podcast Venture.
  • RSS feed: this is the mechanism that signals to Spotify when you publish new episodes to your microsite that now need to be published to your Spotify show.
  • Support: the Ask Me Anything feature is a feedback loop that invites your community to ask you questions about your Podcast Venture 24 hours a day, 7 days a week.
  • Pages: as with any WordPress site, you can create and modify as many pages as you’d like. I include a drag and drop page builder with acquisition.
  • Forms: in addition to the forms I already created for the Podcast Venture, you can also create as many new forms as you’d like using the drag and drop form builder.
  • Blog: there are two templates included for you to have one page that lists all of your blog posts, and a second template is included for you to show one blog post at a time. Blog posts are an example of organic marketing that increases traffic to your microsite, and, perhaps, retains existing listeners with new content.

I will dive into the features listed above in upcoming articles. For now, I will speak into the support feature, Ask Me Anything, and the way it is applied to the Podcast Venture. I can use the same Ask Me Anything support functionality I discuss below on any of my ventures, and you can too. First, I will share a bit about the concept of feedback loops.

Feedback Loops

The intention of online support is to provide your community with a channel to communicate with you and your teams regarding any issues, questions, and requests for new features. This is known as a “feedback loop”, and is a helpful element to launching, managing, and growing your venture. Here’s an example of how I am applying the feedback loop concept in the Podcast Venture.

Ask Me Anything

I built this feature for myself so that I could offer a space for you to ask me questions about the Podcast Venture. Additionally, this is the place you will go when you have any question related to your venture’s technology, marketing, and design. I also built this feature to use on the Podcast Venture with you because now you can also use the feature with your community.

Ask Me Anything

Until now, I managed this process manually and did my best to make myself available to everyone I worked with through phone calls and in-person meetings. I am learning that I can provide better support through online spaces such as this one.

My thought process: As my needs evolve, I can add additional features. For now, I intentionally hold back features except for the one single feature we need to maintain a steady and consistent flow of communication as we move through the iteration process together.

Venture Evolution

I create the microsite in such a way that, once the beta version is built, it can operate autonomously. That means, the microsite runs (most of) the venture by itself. This increases the value of the Podcast Venture by removing friction in the process of launching new ventures, or, placing bets.

Mitigating Risk

Change is the only constant. I know what worked yesterday, and, even this morning, it’s likely already going out of style. In order to future-proof myself, stay ahead of the curve, and figure out how to serve you in serving myself I must have the capabilities to place many bets. Such bets are things like the Podcast Venture. It doesn’t cost a lot to create, and it has a potential return. The way to get there is through validated learning like I began to discuss in yesterday’s post about using the scientific method to launch ventures that make an impact.

In the Podcast Venture, for example, I am always learning something because I am listening, watching, reading, observing so that I can get a sense of what is happening. Situational awareness is helpful for me. The learning provides the data for which I pull insight from which then drives my next decision in how I will shape the venture.

Venture Portfolio

This microsite is built as a subdomain of my virtual estate: podcast.danieldalonzo.com. I cloned an existing venture to start with the right tools faster and for less than all the other platforms I would need to start a business.

Once this venture is operating autonomously that means I can continue qualitative research methods to identify (1) how and why I will make changes to the Podcast Venture, and (2) what and why to build the next venture for your acquisition based on your evolving needs.

The process never ends. It’s a lifelong learning journey.

That’s all for now. I will continue documenting my process of launching the Podcast Venture and the steps I am taking along the way.

– Daniel D.



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Using the scientific method to incrementally launch a podcast venture that makes an impact.

The intention of this post is to unpack the steps I am going through to launch the Podcast Venture and my thought process behind why I take each step along the way.

I am launching the Podcast Venture using three phases: Prototype, MVP, and Beta. For example, the idea to package this Podcast Venture was influenced by specific people, places, and things within my learning environment. 

Prototype

The intention of this phase is to quickly publish the concept to the web to see if anyone cares. In three days, I brought the idea from within my heart, mind, and soul out into the digital world as a microsite that clearly outlines the problem, solution, customer, etc.

Podcast Venture prototype

The above is the home page of the microsite. To get a better understanding of how I embed the strategic thinking of “Prototype” into this microsite, here is the userflow. A userflow is basically the steps a person will walk themselves through on the path to acquiring the Podcast Venture. The userflow for the Prototype is the first row in the sketch below.

Podcast Venture user flow and wireframes

As you can see from the flow listed above, during this phase, I did not create the entire product just yet. Sure, I had all the assets from the podcast I launched in 2020, but, I had no reason to go through all the work of packaging it together in a format that is ready for someone to purchase. My hypothesis was that there is no person that is interested in this product. Until proven wrong, it’s important not to build anything else.

On Sunday, November 21st, I shared one status update on my personal Facebook and LinkedIn. I could see a slight spike in traffic to the Podcast Venture microsite. On Tuesday, November 23rd, I received notification of the first person to land on the Podcast Venture and submit their email address to start the process of reviewing the assets.

Minimum Viable Product

The intention of this phase is to continue laying down product a few steps ahead of the people who are interested in acquiring the Podcast Venture.

As I mentioned, I had not built the next steps yet. Once I received this email notification, it informed my next steps. I setup a Calendly account, created a 15-minute meeting option, and shared the link with the potential acquirer to schedule a time with me. The intention of this call is to walkthrough the assets and be there to answer any questions. I also updated the form on the Podcast Venture microsite so that after it is submitted, the user automatically receives the link to schedule a 15-minute call with me on Calendly.

The userflow for the Minimum Viable Product, or MVP, is the second row on the sketch listed below.

Podcast Venture user flow and wireframes

This version of the Podcast Venture will contain everything it needs for an acquirer to complete the purchase transaction and setup the Podcast Venture on their own server, on their own time, and without my involvement in the process.

In order to get this far, I will need to go from 0 customers, to 1 customer. The journey of going from 0 to 1 is how to see the path that will be eventually be automated. Otherwise, without a first customer, there is no path.

Beta

The intention of this phase of the Podcast Venture is to provide ongoing service and support in exchange for a recurring fee or monthly subscription of some type. I have not yet decided if this is something I will offer for the Podcast Venture. At this point, I have no reason to believe this is necessary. If I am proven wrong, I will reconsider by reviewing my options and packaging the monthly offers based on the data I gather from interactions with the people who acquired the self-hosted option.

Next steps

My intention is to continue documenting my process of launching the Podcast Venture.

— Daniel D.



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You have a voice. Use it.

Starting a podcast is challenging, costly, you don’t own your data, and you need to “rent” various softwares every month. If you’re looking for another option, read on.

I enjoy sharing my thoughts and insights through audio projects. My friends and family said, “You have a voice for radio.” So, I decided to learn how to use my voice by putting it on Spotify.

Opportunity

During the research process of learning how to get a podcast on Spotify, I came across various platform and options that seemed to take control away from me and away from the message I wanted to share with my community. I thought to myself, “There must be a way for me to have a voice without needing to rent four or five different softwares or pay someone for help.”

Customer

This Podcast Venture is the result of a solution I built for myself. I am the type of person who knows how to setup, manage, and modify WordPress. I didn’t have the financial resources to hire someone to figure out podcasting for me. I had a message to share. I had the motivation to find a way and do whatever it takes to get my message out there. I built this for people like me.

Solution

I figured out a way to bring together a stack of existing technology for a small fraction of the price of alternative options, and I had sovereignty over the entire process and product. I had ownership over what I created. I went to the Brooklyn Public Library, reserved the recording studio for a day, recorded my first episode, published it to Spotify, and shared the link with my friends and family. I did all of this in one day, and now you can too.

Benefits

  • own the relationship with your listeners
  • create and publish your voice anytime, anywhere
  • own your data and only share it on your own terms
  • sovereignty, autonomy, and independence
  • self-host on your own server
  • do it yourself

When you purchase this venture, you will receive a zip file that contains an up-to-date customized WordPress installation with preinstalled plugins along with the process, strategy, and behavioral patterns that provide you with a roadmap to bring your podcast venture to life. Do it all your own terms.

Assets

Automatically receive a single zip file that contains the following assets upon acquisition. Clone, build upon, and install onto a web server of your choice.

  • Instructions (how-to document, video walkthrough of each step to bring you from this page to listening to your first episode)
  • Pitchdeck (predesigned Figma templates with problem, opportunity, customer, solution, etc.)
  • Customized WordPress Installation (drag and drop theme builder, plugins, Spotify integration, easy audio uploads)
  • User Experience Design (user flow and wireframes to map out your own ideal journey)
  • Copywriting (podcast title + tagline + description, episode title + tagline + description)
  • Visual Design Templates (Spotify profile picture, podcast graphic, episode graphic, Facebook banner + profile pic, Instagram profile pic + post graphic + story graphic)
  • Online Support Group (upon acquisition, receive a link to join our online support group to receive ongoing support)

Integration

The Podcast Venture is currently available for you to integrate into your working life through the Self-Hosted option. If there is a demand for the white-label option, I can make that available for you as well.

  • Self-Hosted: after purchase, you will receive a zip file with all the assets listed above for you to publish your first episode to Spotify.
  • White-label: sell the Podcast Venture to your customers in a similar way that I am selling it to you. This option is for you if you already have an existing relationship with customers, or, you are forming a partnership with another entity that can unlock access to customers for you.

Acquisition

Acquire the Podcast Venture by December 31st, 2021 and receive a Lifetime License for $149.00 USD. This pricing may change at the start of the new year, but will remain the same until at least January 1st, 2022.

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